Business & Marketing

For Future Leaders and Innovators

If your child is curious about how businesses work, or dreams of being a leader someday, this career field is an excellent fit. They’ll explore business and leadership basics, gain practical know-how, and develop skills that can set them apart. They’ll also have opportunities to prepare for industry-recognized certifications1 that can help them stand out as they pursue college, a career, or even their own business. It’s a smart, flexible way to help them get ready for whatever comes next.

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Which pathways are offered?

Business Finance — This pathway introduces your child to the world of money management, teaching them about accounting, budgeting, and financial tools. Whether they want to become a CPA or work in business, they’ll build skills that open the door to many career paths.

Business Marketing — In this pathway, your child will learn how to build marketing campaigns, manage social media, and connect with different audiences. These are valuable skills in nearly every business today.

What types of jobs can my student learn about and prepare for?2

Career opportunities in this field include:

  • Accountant
  • Account manager
  • Administrative assistant
  • Benefits specialist 
  • Bill and account collector
  • Business consultant 
  • Customer service representative  
  • Human resources manager 
  • Public relations manager
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1Many Microsoft® Office certificates can be earned after completing one course. Other certificates require more classes to ensure students are better prepared, and students who participate in the program for at least two years will receive further preparation for certification testing.
2Some of these jobs require additional education and certifications after a student graduates from high school.