Business & Marketing

For Future Leaders and Innovators

In today’s world, it’s never too early to start building valuable skills. If your child is curious about how businesses work or dreams of being a leader someday, this career field is an excellent fit. They’ll explore business and leadership basics, gain practical know-how, and develop skills that can set them apart—whether they plan to go to college, start a career, or even run their own business one day. It’s a smart, flexible way to help them get ready for whatever comes next.

Boy working Insight Washington hero banner

Which pathways are offered?

Business Finance—This pathway introduces your child to the world of money management, teaching them about accounting, budgeting, and financial tools. Whether they want to become a CPA or work in business, they’ll build skills that open the door to many career paths.


Business Marketing— In this pathway, your child will learn how to build marketing campaigns, manage social media, and connect with different audiences. These are valuable skills in nearly every business today.

What types of jobs can my student learn about and prepare for?1

Career opportunities in this field include:

  • Accountant
  • Account manager
  • Administrative assistant
  • Benefits specialist 
  • Bill and account collector
  • Business consultant 
  • Customer service representative  
  • Human resources manager 
  • Public relations manager

1Some of these jobs require additional education and certifications once a student graduates from high school.

happy girl working at office

What could my student’s future look like with this career?²

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²Data is from Lightcast and is updated frequently.